Works with the Strategy team to develop strategies and media buys that achieve client objectives. Shows independence in planning while acting as a leader, providing guidance to Media Planners and Buyers. Drives innovation at both the strategic and campaign level, to clients and within the agency, and cultivates key partnerships to deliver the best integrated media opportunities to the client across all linear TV and digital channels.
Direct and drive media planning strategies and recommendations for all clients within the agency’s portfolio, while working with Research, Account, Strategy and Media Buying experts to execute strategic, planning recommendations.
Ensure that client relationships continue to be strengthened by quality of media deliverables
Actively listen to clients and continually identify opportunities to lead the thinking
Ensure the quality of work for all media deliverables
Develop media planning process improvements and best practices to ensure consistency, flexibility and efficiency resulting in solutions that meet or exceed client expectations
Work closely with SVP Media and Account Management to identify any scope of work issues related to staffing or media executions and find strong solutions
Expert command of media research resources, capabilities and limitations
Support the development of presentations and client correspondence
Embody Hawthorne’s values and cultivate them among team members
Exemplify collaboration by building and maintaining productive relationships across all communications areas (investment teams, Brand, multi-functional teams, agency partners, media vendors – as appropriate) as well as manage the senior relationships
Knowledge and Skills Required:
Experience negotiating media and understanding the value of media
Advance computer knowledge (Excel, PowerPoint)
Experience using comScore, Nielsen, Simmons, NPower to derive value-additive insights for clients
Experience in management and/or strategy consulting a plus